Settle in Australia

Branding, stationery, animation

Tools Used

Adobe Photoshop, Adobe Illustrator, Adobe After Effects

The client approached me to create a brand identity for his migration service company, "Settle in Australia." The goal was to develop a visual design that would be appealing, friendly, and approachable to his customers, reflecting the supportive nature of his services.

Solution

After conducting a color study with the client, we chose yellow for its gender-neutral and inviting qualities. I designed a logo centered around the verb "settle," incorporating a motion that visually represents the concept of "settling." This logo was later animated for use in the brand's campaign and website, adding a dynamic element to the company’s identity.

Outcome

The new branding not only enhanced the agency’s visual identity but also established a strong narrative that captured attention. It effectively communicated the agency's pivotal role in helping migrants settle in Australia, making the brand both memorable and impactful.

Back