Vitamin D Studio.
Your brand's secret ingredient.
Vicare Formula
Packaging design
Tools Used
Adobe Illustrator
The client approached us for an infant formula packaging design specifically tailored for the Chinese market. They source Australian milk powder, renowned for its safety, and needed a design that would resonate with Chinese mothers while striking a balance between Chinese and Australian design styles.
Solution
After conducting thorough research on both Chinese and Australian formula brands, we observed that Chinese brands often incorporate gold heavily in their designs, whereas Australian brands favor vibrant colors and minimalistic styles, with large, clear brand names. With these insights, we designed packaging that harmonizes both aesthetics: We used a monochrome color scheme for each stage of the formula, complemented by a metallic tin cap to add a premium feel.
Outcome
The packaging has been a success, with the products sold predominantly in China and even appearing in Melbourne Airport's duty-free area. This design effectively bridged the gap between the two cultures, making the product appealing and recognizable in both markets.
